An ubiquitous and non intrusive system for pervasive advertising using NFC and geolocation technologies and air hand gestures
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Autor
Borrego Jaraba, Francisco Manuel
Luque Ruiz, Irene
Gómez-Nieto, Miguel Ángel
Editor
HindawiFecha
2014Materia
AdvertisingAir hand gesture
Geolocation
Near field communication
Pervasive applications
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In this paper we present a pervasive proposal for advertising using mobile phones, Near Field Communication,
geolocation and air hand gestures. Advertising post built by users in public/private spaces can store multiple ads containing
any kind of textual, graphic or multimedia information. Ads are automatically shows in the mobile phone of the users using
a notification based process considering relative user location between the posts and the user preferences. Moreover, ads can
be stored and retrieved from the post using hand gestures and Near Field Communication technology. Secure management of
information about users, posts, and notifications and the use of instant messaging enable the development of systems to extend
the current advertising strategies based on Web, large displays or digital signage.