Listar Artículos, capítulos, libros...UCO por autor "47e4fe37-9b1a-4403-82b6-b5e00afa25bc"

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    • Digital marketing and fast-food intake in the UAE: the role of firm-generated content among adult consumers 

      Ali-Alsaadi, Ali Ahmed; Cabeza-Ramírez, L. Javier; Santos Roldán, Luna; Loor Zambrano, Halder Yandry (MDPI, 2023)
      In the contemporary digital marketing context, this study aimed to investigate the influence of firm-generated content and social media advertising on fast-food consumption patterns among the adult population. Utilizing a ...

    • Impact of the perceived risk from Covid-19 on intention to travel 

      Sánchez Cañizares, Sandra María; Cabeza-Ramírez, L. Javier; Muñoz Fernández, Guzmán Antonio; Fuentes García, Fernando J. (Taylor and Francis, 2020)
      The objective of this study is to analyse the impact of perceived risk on intention to travel in the Covid-19 pandemic situation. Applying the Theory of Planned Behaviour, the study addresses the modulating effects of risk ...