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Influence of Internal Marketing Dimensions on Organizational Commitment: An Empirical Application in Ecuadorian Co-Operativism
(SAGE, 2020)
Internal marketing involves planning, implementing, and assessing strategies focused on the internal customer (employee), who, at the same time, looks to strengthen their organizational commitment. In this context, leaders ...
Analysis of the Dimensions of Corporate Social Responsibility: Study Applied to Co-operativism in Ecuador
(Springer, 2020)
Corporate social responsibility (CSR) involves activities carried out by businesses based on the principles of transparency, ethical, moral and environmental values. Despite the growing interest in this area of study, there ...
Analysis of the relationships between corporate social responsibility and corporate sustainability: empirical study of co-operativism in Ecuador
(Taylor & Francis, 2020)
Corporate social responsibility (CSR) and corporate sustainability have been subject to wide academic debate in recent times. However, publications that connect both constructs in most parts are clearly theoretical. The ...
Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador
(Frontiers, 2020)
Internal marketing involves the development of organizational strategies that promote the welfare of the employees who, in turn, play a transcendental role in achieving institutional goals. Ecuadoran co-operativism lacks ...