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Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador
dc.contributor.author | González Santa Cruz, Francisco | |
dc.contributor.author | Moreira Mero, Nelly | |
dc.contributor.author | Loor Alcívar, Iliana | |
dc.contributor.author | Hidalgo Fernández, Amalia | |
dc.date.accessioned | 2023-12-14T11:26:19Z | |
dc.date.available | 2023-12-14T11:26:19Z | |
dc.date.issued | 2020 | |
dc.identifier.uri | http://hdl.handle.net/10396/26351 | |
dc.description.abstract | Internal marketing involves the development of organizational strategies that promote the welfare of the employees who, in turn, play a transcendental role in achieving institutional goals. Ecuadoran co-operativism lacks relevant studies of this construct and, because of this, this research intends to analyze the dimensions of internal marketing, through the validation of a measuring instrument that has been adapted to this sector of the social economy, in a developing country. The methodology is based on the completion of field work, where a structured questionnaire for a representative sample of 2,499 employees and officers of the operatives of Ecuador was applied. The suitability of the scale was determined through the means of a model of Ecuadoran structural equations. The results show that internal marketing is a multi-dimensional construct and it can be measured in six dimensions: Identify Value Exchange (IVE), Internal Market Segmentation (IMS), Internal Communication (IC), Management Concern (MC), Training (TR), and Work/Family Balance (WFB). | es_ES |
dc.format.mimetype | application/pdf | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Frontiers | es_ES |
dc.rights | https://creativecommons.org/licenses/by/4.0/ | es_ES |
dc.source | González Santa Cruz, F., Moreira Mero, N., Loor Alcívar, M. I., & Hidalgo Fernández, A. (2020). Analysis of the internal marketing dimensions in social economy organizations: Study applied to co-operativism in Ecuador. Frontiers in psychology, 11, 580673. https://doi.org/10.3389/fpsyg.2020.580673 | es_ES |
dc.subject | Internal marketing dimensions | es_ES |
dc.subject | Co-creation of value | es_ES |
dc.subject | Measuring scale | es_ES |
dc.subject | Co-operatives | es_ES |
dc.subject | Ecuador | es_ES |
dc.title | Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.relation.publisherversion | https://doi.org/10.3389/fpsyg.2020.580673 | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |