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Promoting the Sustainable Recovery of Hospitality in the Post-Pandemic Era: A Comparative Study to Optimize the Servicescapes
Serrano-Baena, María M.; Hidalgo Fernández, Rafael E.; Ruiz-Díaz, Carlos; Triviño Tarradas, Paula María (MDPI, 2023)As COVID-19 spread throughout the world, the hospitality and tourism sectors were hard hit as no other industry. For this reason, the UNWTO developed the One Planet Vision as a response to a sustainable recovery of the ...