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Authenticity and dimensions of motivations as key elements towards film destination loyalty
(Taylor and Francis, 2023)The change in tourists’ motivations means they are increasingly searching for new experiences. Film tourism is configured as a typology that can respond to the search for these new experiences. In this research, fieldwork ... -
Segmentation of the spectators attending a festival based on musical preferences
(Emerald Publishing, 2017)The purpose of this paper is the segmentation of the spectators attending a music festival in the city of Córdoba, Spain, according to their musical preferences. In order to achieve this objective, the methodology used ... -
Segmentation in intangible heritage of humanity (ICH) events: the Oruro Carnival
(Emerald Publishing, 2019)The purpose of this paper is to characterize the international tourists who visit a cultural event, such as the Oruro Carnival (Bolivia), that is catalogued as Intangible Cultural Heritage of Humanity by UNESCO. To achieve ... -
Theatre festival as a tourist attraction: a case study of Almagro International Classical Theatre Festival, Spain
(Emerald Publishing, 2020)Researchers have become aware of the importance of festivals as a phenomenon worthy of studying, but in-depth studies of cultural festivals are lacking. The main aim of this research is to describe the attributes of cultural ... -
Segmentation of Tourists in Cultural Events: The Case of The International Classical Theater Festival of Almagro
(Cognizant Communication Corporation, 2020)Due to the appearance of a large number of festivals in recent years, the competition for attracting the audience is ever increasing, and therefore segmenting the audience attending the festivals is essential. It is a ...