DEEIOOEEA-Artículos, capítulos...: Recent submissions
Now showing items 6-10 of 349
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Segmentation in intangible heritage of humanity (ICH) events: the Oruro Carnival
(Emerald Publishing, 2019)The purpose of this paper is to characterize the international tourists who visit a cultural event, such as the Oruro Carnival (Bolivia), that is catalogued as Intangible Cultural Heritage of Humanity by UNESCO. To achieve ... -
Theatre festival as a tourist attraction: a case study of Almagro International Classical Theatre Festival, Spain
(Emerald Publishing, 2020)Researchers have become aware of the importance of festivals as a phenomenon worthy of studying, but in-depth studies of cultural festivals are lacking. The main aim of this research is to describe the attributes of cultural ... -
Segmentation of Tourists in Cultural Events: The Case of The International Classical Theater Festival of Almagro
(Cognizant Communication Corporation, 2020)Due to the appearance of a large number of festivals in recent years, the competition for attracting the audience is ever increasing, and therefore segmenting the audience attending the festivals is essential. It is a ... -
Preferences and Perceived Value in Musical Events: Guitar Festival of Córdoba (Spain)
(Cognizant Communication Corporation, 2023)The main aim of this article is to contribute to the scientific literature related to the importance of musical preferences, in the context of international Spain music festivals. The originality and relevance of the ... -
Emotional perception and tourist satisfaction in world heritage cities: The Renaissance monumental site of úbeda and baeza, Spain
(Elsevier, 2019)This research analyzes the motivation and satisfaction of tourists who visit the monumental ensembles of the World Heritage cities of Úbeda and Baeza (Spain). To do so and to identify the types of tourists who visit this ...