Theatre festival as a tourist attraction: a case study of Almagro International Classical Theatre Festival, Spain

Abstract

Researchers have become aware of the importance of festivals as a phenomenon worthy of studying, but in-depth studies of cultural festivals are lacking. The main aim of this research is to describe the attributes of cultural festivals, specifically theatre festivals, and examine the motivations to organise them. Similarly, this research seeks to discover the type of tourist that attends these types of festivals.