Fruet Cardozo, J. Vicente; Pérez-Gálvez, Jesús C.; Jara Alba, Carol; Gómez-Casero Fuentes, Gema (MDPI, 2019)
The Cordoba Guitar Festival is one of the most important cultural events in Spain. This article analyses the musical preferences, satisfaction, attitudinal loyalty, and behavioural loyalty of spectators who attended the ...