Listar Departamento de Estadística, Econometría, Investigación Operativa, Organización de Empresas y Economía Aplicada por autor "9aa6d2a0-06fb-4f26-bf8e-ee552c0ecf8a"
Mostrando ítems 1-13 de 13
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Aggregate consumer ratings and booking intention: the role of brand image
Casado Díaz, Ana B.; Pérez Naranjo, Leonor; Sellers-Rubio, Ricardo (Springer, 2016)The very nature of tourist services implies that consumers consider all available cues when making hotel bookings. Information obtained via the Internet is an especially important cue, and the findings of numerous studies ... -
Aplicación de los mandos de respuesta al Espacio Europeo de Educación Superior
Ceular Villamandos, Nuria; Rodríguez Zapatero, M.; Pérez Naranjo, Leonor (Consejo Social de la Universidad de Córdoba, 2012)La propuesta, basada en el uso de mandos de respuesta interactiva, ofrece la posibilidad al docente de comprobar el nivel de conocimiento del alumnado de manera inmediata; su desarrollo dispone de un presupuesto de 4.000 ... -
Asymmetric importance-performance analysis: Measuring classification changes of destination attributes into basic, performance and excitement factors according to the segmentation criterion
Dueñas, Xavier; Rodríguez Zapatero, M.; Pérez Naranjo, Leonor (Sage Publications Ltd, 2021)Studies combining Asymmetric Importance-Performance Analysis (AIPA) with segmentation are scarce and no study measures the magnitude of the changes in AIPA results when using different data sets: data sets belonging to ... -
Consuming safe hotels during the COVID-19 pandemic: the case of Spain
Pérez Naranjo, Leonor; Alonso, Mercedes; Rodríguez, Maribel (Taylor & Francis, 2021)Since the beginning of the COVID-19 pandemic, many hotels have become safe hotels. Nevertheless, the understanding of the consumption of safe hotels is very limited. This study explores pull motivations and behaviors ... -
Los establecimientos hoteleros cordobeses ante la pandemia Covid-19
Rodríguez Zapatero, M.; Pérez Naranjo, Leonor (UCOPress, 2021)La pandemia COVID-19 ha tenido un gran impacto en el turismo, y en consecuencia, en la industria hotelera en todo el mundo. En Córdoba, por ejemplo, la COVID-19 ha provocado que en los primeros once meses del 2020 el número ... -
Motivations and Constraints for the Ghost Tourism: A Case Study in Spain
Dancausa Millán, Mª Genoveva; Hernández Rojas, Ricardo David; Pérez Naranjo, Leonor (Taylor & Francis, 2020)Ghost tourism is emerging in numerous destinations all around world. This paper examines the motivations for participating in ghost tourism using the push-pull theory; and analyzes how motivations and constraints may ... -
Motivations of educational tourists in non-English-speaking countries: the role of languages
Castillo Arredondo, María Isabel; Rodríguez Zapatero, M.; Pérez Naranjo, Leonor (Taylor & Francis, 2017)Learning or improving a language may be a key motivator so that students decide to participate in an exchange program, as well as to choose the destination to take part of their studies. Nevertheless, studies on educational ... -
Multiobjective evolutionary algorithms to identify highly autocorrelated areas: the case of spatial distribution in financially compromised farms
García-Alonso, Carlos R.; Pérez Naranjo, Leonor; Fernández-Caballero, Juan Carlos (Springer, 2011)Local Indicators of Spatial Aggregation (LISA) can be used as objectives in a multicriteria framework when highly autocorrelated areas (hot-spots) must be identified and geographically located in complex areas. To do so, ... -
The impact of daily tour service quality on tourist satisfaction and behavioral intentions in an island context: A study on tours to Isla de la Plata, Ecuador
Reyes Vélez, Pedro Enrique; Pérez Naranjo, Leonor; Rodríguez Zapatero, M. (Taylor & Francis, 2018)This study assesses the impact of daily tour service quality on tourist satisfaction and behavioral intentions in an island context. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the analysis of data ... -
The impact of egoistic and social-altruistic values on consumers’ intention to stay at safe hotels in the COVID-19 era: a study in Spain
Rodríguez, Maribel; Pérez Naranjo, Leonor; Alonso, Mercedes (Taylor & Francis, 2021)Currently, many individuals are willing to travel depending on the safety and hygiene measures against COVID-19 that exist throughout the trip, including the hotel stay. This is an example of the COVID-19 awareness of ... -
The impact of information quality in DMOs’ Facebook pages on the formation of destination image in the Silk Road: the case of Almaty, Kazakhstan
Rodríguez, Maribel; Nassanbekova, Salmagul; Pérez Naranjo, Leonor; Uruzbayevab, Nazym (Taylor & Francis, 2019)This study analyses the impact of content (value-added, relevance, timeliness, completeness, and interestingness) and non-content (information quantity) cues of information quality in destinations marketing organizations’ ... -
Turismo comunitario. Aproximación teórica y experiencias comparadas de casos prácticos
Pérez Naranjo, Leonor (Universidad de Córdoba. Cátedra Intercultural, 2012)En los últimos años se observa un cambio en el comportamiento de los turistas, los cuáles buscan otra forma de conocer los lugares, mostrándose como personas activas en sus viajes. Así, se busca explorar otros destinos ... -
Utilización de la metodología AICLE como paso previo a la implantación de un itinerario bilingüe
Pérez Naranjo, Leonor; Rodríguez Zapatero, M. (UCOPress, 2018)Esta investigación tiene como objetivo determinar si la aplicación de la metodología Aprendizaje Integrado de Contenidos y Lenguas Extranjeras (AICLE), es idónea como paso previo a la implantación de un itinerario bilingüe ...