An ubiquitous and non intrusive system for pervasive advertising using NFC and geolocation technologies and air hand gestures

Abstract

In this paper we present a pervasive proposal for advertising using mobile phones, Near Field Communication, geolocation and air hand gestures. Advertising post built by users in public/private spaces can store multiple ads containing any kind of textual, graphic or multimedia information. Ads are automatically shows in the mobile phone of the users using a notification based process considering relative user location between the posts and the user preferences. Moreover, ads can be stored and retrieved from the post using hand gestures and Near Field Communication technology. Secure management of information about users, posts, and notifications and the use of instant messaging enable the development of systems to extend the current advertising strategies based on Web, large displays or digital signage.