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dc.contributor.authorBorrego Jaraba, Francisco Manuel
dc.contributor.authorLuque Ruiz, Irene
dc.contributor.authorGómez-Nieto, Miguel Ángel
dc.date.accessioned2017-12-05T10:03:31Z
dc.date.available2017-12-05T10:03:31Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/10396/15640
dc.description.abstractIn this paper we present a pervasive proposal for advertising using mobile phones, Near Field Communication, geolocation and air hand gestures. Advertising post built by users in public/private spaces can store multiple ads containing any kind of textual, graphic or multimedia information. Ads are automatically shows in the mobile phone of the users using a notification based process considering relative user location between the posts and the user preferences. Moreover, ads can be stored and retrieved from the post using hand gestures and Near Field Communication technology. Secure management of information about users, posts, and notifications and the use of instant messaging enable the development of systems to extend the current advertising strategies based on Web, large displays or digital signage.es_ES
dc.format.mimetypeapplication/pdfes_ES
dc.language.isoenges_ES
dc.publisherHindawies_ES
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0/es_ES
dc.sourceMobile Information Systems 10, 361–384 (2014)es_ES
dc.subjectAdvertisinges_ES
dc.subjectAir hand gesturees_ES
dc.subjectGeolocationes_ES
dc.subjectNear field communicationes_ES
dc.subjectPervasive applicationses_ES
dc.titleAn ubiquitous and non intrusive system for pervasive advertising using NFC and geolocation technologies and air hand gestureses_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.relation.publisherversionhttp://dx.doi.org/10.3233/MIS-140188es_ES
dc.relation.projectIDGobierno de España. TIN2011-24312es_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES


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