Emotional perception and tourist satisfaction in world heritage cities: The Renaissance monumental site of úbeda and baeza, Spain

Abstract

This research analyzes the motivation and satisfaction of tourists who visit the monumental ensembles of the World Heritage cities of Úbeda and Baeza (Spain). To do so and to identify the types of tourists who visit this site, a segmentation was conducted of the emotional perception and cultural motivations of each tourist. The results highlight the existence of a common cultural identity among the tourists from nearby—the identity of the Andalusian Renaissance—and suggest a high level of satisfaction among tourists with a primarily cultural motivation for visiting the destination.