Authenticity and dimensions of motivations as key elements towards film destination loyalty

Abstract

The change in tourists’ motivations means they are increasingly searching for new experiences. Film tourism is configured as a typology that can respond to the search for these new experiences. In this research, fieldwork is presented to analyse the importance of cinema in tourist behaviour. For this purpose, and based on 590 valid surveys of people interested in film tourism, methodology based on structural equations (PLS-SEM) is used to test the influence of different motivational dimensions (obtained via factor analysis) and the authenticity of the place on loyalty to a film destination. The main results include a positive influence of experiential motivations on loyalty to a film destination and the predominance of existential authenticity over constructivist authenticity in generating the same impact on loyalty. The practical application of this research will allow public authorities and private companies in charge of managing film destinations to establish strategies that dynamise the area where the tourist activity takes place and increase the income of both the companies and the local community.