Factors that characterize oleotourists in the province of Cordoba

Abstract

Oleotourism (olive oil tourism) is a new form of gastronomic tourism that satisfies increas ingly challenging tourist demand, especially in the wake of the pandemic and for tourists whoseeknotonly quality food products but also a safe environment to enjoy their chosen activity. Co ´rdoba is a province in southern Spain where olives play a very important role, accounting for 50% of its cultivated area, and whose agricultural activity can be comple mented with tourism due to its 189 oil mills that can welcome visitors for oil tasting. However, this type of tourism is not seeing an expected boom. This research analyzes, through a vari maxanalysis, the factors that attract and drive oleotourists as well as the components of such tourism. As a result, four principal components related to tourists and tourism offers were obtained, finding a high degree of satisfaction of oleotourist with the routes explored as well as a lack of knowledge of this type of tourism in international markets.