The impact of information quality in DMOs’ Facebook pages on the formation of destination image in the Silk Road: the case of Almaty, Kazakhstan
Author
Rodríguez, Maribel
Nassanbekova, Salmagul
Pérez Naranjo, Leonor
Uruzbayevab, Nazym
Publisher
Taylor & FrancisDate
2019Subject
Tourism information qualityDestination image
Destination marketing organization
Kazakhstan
Silk Road
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Show full item recordAbstract
This study analyses the impact of content (value-added, relevance, timeliness, completeness, and interestingness) and non-content (information quantity) cues of information quality in destinations marketing organizations’ (DMOs’) Facebook pages on destination image formation in the context of the Silk Road. Empirical analyses suggest that interestingness, value-added and completeness affect cognitive and/or affective images of the destination, which also contribute to the formation of the conative image. However, interestingness and value-added have a positive influence, while completeness has a negative influence. The results of this study enhance our understanding of the role played by the quality of tourist information on Facebook.