The impact of daily tour service quality on tourist satisfaction and behavioral intentions in an island context: A study on tours to Isla de la Plata, Ecuador
Author
Reyes Vélez, Pedro Enrique
Pérez Naranjo, Leonor
Rodríguez Zapatero, M.
Publisher
Taylor & FrancisDate
2018Subject
Service performanceSatisfaction
Behavioral intentions
Daily tours
Islands
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This study assesses the impact of daily tour service quality on tourist satisfaction and behavioral intentions in an island context. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the analysis of data collected from 195 participating in a daily tour to Isla de la Plata (Ecuador) showed that all the services examined (transportation by boat, food and beverage, tourist guide and visits) had a significant direct impact on tour satisfaction, having the transportation the highest impact. Moreover, the indirect effect of the daily tours services on behavioral intentions mediated by the satisfaction with the tour was also significant.