Impact of the perceived risk from Covid-19 on intention to travel
Author
Sánchez Cañizares, Sandra María
Cabeza-Ramírez, L. Javier
Muñoz Fernández, Guzmán Antonio
Fuentes García, Fernando J.
Publisher
Taylor and FrancisDate
2020Subject
Theory of planned behaviourPerceived risk
Willingness to pay
Covid-19
Intention to travel
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Show full item recordAbstract
The objective of this study is to analyse the impact of perceived risk on intention to travel in the Covid-19 pandemic situation. Applying the Theory of Planned Behaviour, the study addresses the modulating effects of risk on the antecedents of intention; additionally, the resulting model includes the impact of this intention on the willingness to pay (WTP) more to benefit from additional safety measures at the destination. Furthermore, this paper addresses respondents belonging to an at-risk group for Covid-19 as a source of heterogeneity that may exert an effect on the results of the model. The model is tested using PLS-SEM, and the empirical results can contribute to the development of safety measures in tourism services and the design of effective actions to restore tourism.