Listar Departamento de Estadística, Econometría, Investigación Operativa, Organización de Empresas y Economía Aplicada por autor "13d01723-afbd-4acf-8069-bcd3a93a013f"
Mostrando ítems 1-6 de 6
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Analysis of organizational commitment in cooperatives in Ecuador
Hidalgo-Fernández, Amalia; Moreira Mero, Nelly; Loor Alcivar, Maria Iliana; González Santa Cruz, Francisco (Emerald Publishing, 2020)Purpose – The objective of this research is to analyse the affective organizational commitment in cooperatives in Ecuador. This was done by adapting and testing a measurement scale based on the one-dimensional model proposed ... -
Analysis of the Dimensions of Corporate Social Responsibility: Study Applied to Co-operativism in Ecuador
González Santa Cruz, Francisco; Loor Alcívar, Iliana; Moreira Mero, Nelly; Hidalgo Fernández, Amalia (Springer, 2020)Corporate social responsibility (CSR) involves activities carried out by businesses based on the principles of transparency, ethical, moral and environmental values. Despite the growing interest in this area of study, there ... -
Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador
González Santa Cruz, Francisco; Moreira Mero, Nelly; Loor Alcívar, Iliana; Hidalgo Fernández, Amalia (Frontiers, 2020)Internal marketing involves the development of organizational strategies that promote the welfare of the employees who, in turn, play a transcendental role in achieving institutional goals. Ecuadoran co-operativism lacks ... -
Analysis of the relationships between corporate social responsibility and corporate sustainability: empirical study of co-operativism in Ecuador
Loor Alcívar, Iliana; González Santa Cruz, Francisco; Moreira Mero, Nelly; Hidalgo-Fernández, Amalia (Taylor & Francis, 2020)Corporate social responsibility (CSR) and corporate sustainability have been subject to wide academic debate in recent times. However, publications that connect both constructs in most parts are clearly theoretical. The ... -
La Gestión del Marketing Interno y el Compromiso Organizacional en el Cooperativismo de Ecuador
Moreira Mero, Nelly (Universidad de Córdoba, UCOPress, 2022)El marketing interno y el compromiso organizacional son constructos orientados al logro de las metas empresariales a través de la gestión eficiente de sus recursos humanos. Ambos favorecen que los directivos y responsables ... -
Influence of Internal Marketing Dimensions on Organizational Commitment: An Empirical Application in Ecuadorian Co-Operativism
Moreira Mero, Nelly; Hidalgo Fernández, Amalia; Loor Alcívar, Iliana; González Santa Cruz, Francisco (SAGE, 2020)Internal marketing involves planning, implementing, and assessing strategies focused on the internal customer (employee), who, at the same time, looks to strengthen their organizational commitment. In this context, leaders ...