ListarDepartamento de Estadística, Econometría, Investigación Operativa, Organización de Empresas y Economía Aplicada por tema "United Arab Emirates"
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Digital marketing and fast-food intake in the UAE: the role of firm-generated content among adult consumers
(MDPI, 2023)In the contemporary digital marketing context, this study aimed to investigate the influence of firm-generated content and social media advertising on fast-food consumption patterns among the adult population. Utilizing a ...