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Tourist loyalty and intangible cultural heritage: the case of Popayán, Colombia
(Emerald Publishing, 2020)
The purpose of this paper is to analyse the loyalty of the tourists who visit a city with an important heritage event: The Holy Week Processions in the city of Popayán (Colombia), recognised by UNESCO as Intangible Cultural ...
Tourist segmentation in an intangible heritage setting: the Holy Week processions in the city of Popayán, Colombia
(Taylor & Francis, 2020)
This research intends to establish a characterisation of the tourists who attend a representation that has been recognised as intangible cultural heritage by UNESCO, specifically, the Holy Week processions in the city of ...