ListarHIKMA. Revista de Traducción por tema "Ideología"
Mostrando ítems 1-2 de 2
-
Análisis lingüístico-cultural del imaginario de los judíos a través los refranes
(UCOPress, 2012)This paper describes the direct relationship between Spanish proverbs about Jews and the imaginary that has been created upon these proverbs. The relationship between language and ideology is so strong that even an imaginary, ... -
Ideology in Advertising: Some Implications for Transcreation into Arabic
(UCOPress, 2020)Ideology has a twofold sense in advertising. One is general and aims to standardize the consumers' needs and traits by globalized means to persuade them to buy the products. The other is specific whereby the advertisement ...