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Asymmetric importance-performance analysis: Measuring classification changes of destination attributes into basic, performance and excitement factors according to the segmentation criterion
Dueñas, Xavier; Rodríguez Zapatero, M.; Pérez Naranjo, Leonor (Sage Publications Ltd, 2021)Studies combining Asymmetric Importance-Performance Analysis (AIPA) with segmentation are scarce and no study measures the magnitude of the changes in AIPA results when using different data sets: data sets belonging to ...