Listar DEEIOOEEA-Artículos, capítulos... por autor "8846a244-dca3-4016-ad44-903a72cfb7e8"
Mostrando ítems 1-18 de 18
-
Analysis of organizational commitment in cooperatives in Ecuador
Hidalgo-Fernández, Amalia; Moreira Mero, Nelly; Loor Alcivar, Maria Iliana; González Santa Cruz, Francisco (Emerald Publishing, 2020)Purpose – The objective of this research is to analyse the affective organizational commitment in cooperatives in Ecuador. This was done by adapting and testing a measurement scale based on the one-dimensional model proposed ... -
Analysis of the Dimensions of Corporate Social Responsibility: Study Applied to Co-operativism in Ecuador
González Santa Cruz, Francisco; Loor Alcívar, Iliana; Moreira Mero, Nelly; Hidalgo Fernández, Amalia (Springer, 2020)Corporate social responsibility (CSR) involves activities carried out by businesses based on the principles of transparency, ethical, moral and environmental values. Despite the growing interest in this area of study, there ... -
Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador
González Santa Cruz, Francisco; Moreira Mero, Nelly; Loor Alcívar, Iliana; Hidalgo Fernández, Amalia (Frontiers, 2020)Internal marketing involves the development of organizational strategies that promote the welfare of the employees who, in turn, play a transcendental role in achieving institutional goals. Ecuadoran co-operativism lacks ... -
Analysis of the Motivation and Satisfaction of Tourists in Relation to an Intangible Cultural Heritage: Fiesta de los Patios, Cordoba, Spain
González Santa Cruz, Francisco; Moral Cuadra, Salvador; López-Guzmán, Tomás (Taylor & Francis, 2019)The Fiesta de los Patios of Cordoba, Spain, was declared an intangible cultural heritage in 2012 by UNESCO, thus protecting and recognizing the set of its expressions of an intangible nature. This study investigates tourists’ ... -
Analysis of the Relationship between Tourism and Food Culture
Jiménez-Beltrán, Francisco Javier; López-Guzmán, Tomás; González Santa Cruz, Francisco (2016)In recent years, gastronomy has established itself as one of the key elements for the enhancement, sustainable and consolidation of tourist destinations. The aim of this paper is to contribute to the advancement of knowledge ... -
Analysis of the relationships between corporate social responsibility and corporate sustainability: empirical study of co-operativism in Ecuador
Loor Alcívar, Iliana; González Santa Cruz, Francisco; Moreira Mero, Nelly; Hidalgo-Fernández, Amalia (Taylor & Francis, 2020)Corporate social responsibility (CSR) and corporate sustainability have been subject to wide academic debate in recent times. However, publications that connect both constructs in most parts are clearly theoretical. The ... -
Cultural Interest and Emotional Perception of Tourists in WHS
Pérez-Gálvez, Jesús C.; Fuentes Jiménez, Pedro Antonio; Medina Viruel, Miguel Jesús; González Santa Cruz, Francisco (Taylor & Francis, 2021)The main objective of this work is the analysis of the emotional perception and cultural interest of tourists in terms of the artistic and monumental heritage that they visit. Specifically, this research study is focused ... -
Diseño y creación de cápsulas informativas a partir de las conferencias y seminarios profesionales en ADE / Máster de Comercio Exterior
Sánchez Cañizares, Sandra María; Saco de Larriva, Francisco J.; Muñoz Fernández, Guzmán Antonio; Rodríguez Gutiérrez, Pablo; González Santa Cruz, Francisco; Santos Roldán, Luna; Núñez Tabales, Julia M.; Fuentes García, Fernando J. (UCOPress, 2017)Este proyecto propone el uso de las nuevas tecnologías y, en concreto, del concepto de “cápsula informativa” para incentivar la motivación del alumnado en su aprendizaje y dar un mejor uso de algunas de las actividades ... -
Gastronomic clusters in an Ecuadorian tourist destination: the case of the province of Manabí
Pérez-Gálvez, Jesús C.; Torres-Matovelle, Pablo; Molina-Molina, Gina; González Santa Cruz, Francisco (Emerald Publishing, 2020)Gastronomy is currently becoming a predominant factor for understanding and taking part in the cultural heritage of a destination. The enjoyment of culinary pleasures has become a primary motivating factor when choosing a ... -
Gastronomic experiences of foreign tourists in developing countries. The case in the city of Oruro (Bolivia)
González Santa Cruz, Francisco; Choque Tito, Juan; Pérez-Gálvez, Jesús C.; Medina Viruel, Miguel Jesús (Elsevier, 2019)Gastronomy allows tourists to discover the cultural roots of the destination, thus being one of the motivations for its choice and even becoming a fundamental factor in the analysis of the overall satisfaction of the ... -
Gastronomic Motivations and Perceived Value of Foreign Tourists in the City of Oruro (Bolivia): An Analysis Based on Structural Equations
González Santa Cruz, Francisco; Moral Cuadra, Salvador; Choque Tito, Juan; López-Guzmán, Tomás (MDPI, 2020)The continuous dynamism that tourism su ers makes the motivations of tourists change, making them search for new experiences. In this sense, gastronomy is positioned as a key element of union between tourism and culture, ... -
Influence of Internal Marketing Dimensions on Organizational Commitment: An Empirical Application in Ecuadorian Co-Operativism
Moreira Mero, Nelly; Hidalgo Fernández, Amalia; Loor Alcívar, Iliana; González Santa Cruz, Francisco (SAGE, 2020)Internal marketing involves planning, implementing, and assessing strategies focused on the internal customer (employee), who, at the same time, looks to strengthen their organizational commitment. In this context, leaders ... -
Relevance of Gastronomy in the Tourism of a World Heritage Site: The Case of Sucre (Bolivia)
Medina Viruel, Miguel Jesús; Gómez-Casero Fuentes, Gema; Fuentes Jiménez, Pedro Antonio; González Santa Cruz, Francisco (MDPI, 2019)Recently, gastronomy has become one of the most important tourist attractions for cities as well as for rural areas. In this respect, tourists look for authenticity in the gastronomy heritage of these destinations, making ... -
Segmentation of Tourists That Participate in a Cultural Event: The Fiesta of the Patios in Córdoba (Spain)
Roldán Nogueras, Jaime Daniel; Gómez-Casero Fuentes, Gema; Pérez-Gálvez, Jesús C.; González Santa Cruz, Francisco (SAGE, 2021)United Nations Educational, Scientific and Cultural Organization (UNESCO) recognizes various historical sites as world heritage sites (WHSs). A historical heritage represents the cultural tradition of people, to whom it ... -
Study of Corporate Sustainability Dimensions in the Cooperatives of Ecuador
Loor Alcívar, Iliana; González Santa Cruz, Francisco; Moreira Mero, Nelly; Hidalgo Fernández, Amalia (MDPI, 2020)This research has the aim of analysing corporate sustainability dimensions in the cooperativism of a developing country such as Ecuador by means of a valid and reliable measuring scale. These institutions, as part of the ... -
Tourist Clusters in a Developing Country in South America: The Case of Manabì Province, Ecuador
González Santa Cruz, Francisco; Torres-Matovelle, Pablo; Molina-Molina, Gina; Pérez-Gálvez, Jesús C. (MDPI, 2019)Societies nowadays shape their history by establishing traditions, customs, artisan expressions and, in short, the cultural heritage that represents them as a people in symbiosis with their natural environment. The present ... -
Tourist loyalty and intangible cultural heritage: the case of Popayán, Colombia
González Santa Cruz, Francisco; López-Guzmán, Tomás; Pemberthy Gallo, Luz Stella; Rodríguez Gutiérrez, Pablo (Emerald Publishing, 2020)The purpose of this paper is to analyse the loyalty of the tourists who visit a city with an important heritage event: The Holy Week Processions in the city of Popayán (Colombia), recognised by UNESCO as Intangible Cultural ... -
Tourist segmentation in an intangible heritage setting: the Holy Week processions in the city of Popayán, Colombia
González Santa Cruz, Francisco; Pemberthy Gallo, Luz Stella; López-Guzmán, Tomás; Pérez-Gálvez, Jesús C. (Taylor & Francis, 2020)This research intends to establish a characterisation of the tourists who attend a representation that has been recognised as intangible cultural heritage by UNESCO, specifically, the Holy Week processions in the city of ...