Buscar
Mostrando ítems 51-60 de 70
Tourist segmentation in an intangible heritage setting: the Holy Week processions in the city of Popayán, Colombia
(Taylor & Francis, 2020)
This research intends to establish a characterisation of the tourists who attend a representation that has been recognised as intangible cultural heritage by UNESCO, specifically, the Holy Week processions in the city of ...
Segmentation of Tourists That Participate in a Cultural Event: The Fiesta of the Patios in Córdoba (Spain)
(SAGE, 2021)
United Nations Educational, Scientific and Cultural Organization (UNESCO) recognizes various historical sites as world heritage sites (WHSs). A historical heritage represents the cultural tradition of people, to whom it ...
Gastronomic clusters in an Ecuadorian tourist destination: the case of the province of Manabí
(Emerald Publishing, 2020)
Gastronomy is currently becoming a predominant factor for understanding and taking part in the cultural heritage of a destination. The enjoyment of culinary pleasures has become a primary motivating factor when choosing a ...
Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador
(Frontiers, 2020)
Internal marketing involves the development of organizational strategies that promote the welfare of the employees who, in turn, play a transcendental role in achieving institutional goals. Ecuadoran co-operativism lacks ...
Incentives and constraints for archeological tourism: a case study in Spain
(Taylor & Francis, 2020)
Archeological tourism has great potential for development in numerous destinations. However, literature on archeotourism is scarce and empirical data are very limited. This paper analyzes the incentives to participate in ...
The impact of egoistic and social-altruistic values on consumers’ intention to stay at safe hotels in the COVID-19 era: a study in Spain
(Taylor & Francis, 2021)
Currently, many individuals are willing to travel depending on the safety and hygiene measures against COVID-19 that exist throughout the trip, including the hotel stay. This is an example of the COVID-19 awareness of ...
Consuming safe hotels during the COVID-19 pandemic: the case of Spain
(Taylor & Francis, 2021)
Since the beginning of the COVID-19 pandemic, many hotels have become safe hotels. Nevertheless, the understanding of the consumption of safe hotels is very limited. This study explores pull motivations and behaviors ...
Asymmetric importance-performance analysis: Measuring classification changes of destination attributes into basic, performance and excitement factors according to the segmentation criterion
(Sage Publications Ltd, 2021)
Studies combining Asymmetric Importance-Performance Analysis (AIPA) with segmentation are scarce and no study measures the magnitude of the changes in AIPA results when using different data sets: data sets belonging to ...
Sustainable tourism as a driving force of the tourism industry in a post-Covid-19 scenario
(SpringerLink, 2021)
The tourism industry is probably one of the most affected by the crisis caused by Covid- 19. It is the responsibility of politicians, tourism professionals and researchers to look for solutions to revive this important ...
Impact of the perceived risk from Covid-19 on intention to travel
(Taylor and Francis, 2020)
The objective of this study is to analyse the impact of perceived risk on intention to travel in the Covid-19 pandemic situation. Applying the Theory of Planned Behaviour, the study addresses the modulating effects of risk ...