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A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards
Borrego Jaraba, Francisco Manuel; Castro Garrido, María del Pilar; Cerruela García, Gonzalo; Luque Ruiz, Irene; Gómez-Nieto, Miguel Ángel (MDPI, 2013)Because of the global economic turmoil, nowadays a lot of companies are adopting a “deal of the day” business model, some of them with great success. Generally, they try to attract and retain customers through discount ... -
An ubiquitous and non intrusive system for pervasive advertising using NFC and geolocation technologies and air hand gestures
Borrego Jaraba, Francisco Manuel; Luque Ruiz, Irene; Gómez-Nieto, Miguel Ángel (Hindawi, 2014)In this paper we present a pervasive proposal for advertising using mobile phones, Near Field Communication, geolocation and air hand gestures. Advertising post built by users in public/private spaces can store multiple ...