Listar Revistas de la UCO por autor "3ab7eba9-f446-4aa8-ab23-c5b74149fb30"
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Rhetoric and marketing in tourism websites through visual figures
Zakharova, Ganna (UCOPress, 2023)The persuasive influence of tourism promotional materials is very much experienced today. To gain the attention of viewers, the travel companies choose various techniques in their digital texts. Non-linguistic elements ... -
Tourism language properties determining successful marketing process
Zakharova, Ganna (UCOPress, 2021)The persuasive influence of tourism promotional materials is very much experienced nowadays. In order to attract the attention of viewers, marketers choose various techniques in their digital texts delivered through different ...