The impact of information quality in DMOs’ Facebook pages on the formation of destination image in the Silk Road: the case of Almaty, Kazakhstan

Abstract

This study analyses the impact of content (value-added, relevance, timeliness, completeness, and interestingness) and non-content (information quantity) cues of information quality in destinations marketing organizations’ (DMOs’) Facebook pages on destination image formation in the context of the Silk Road. Empirical analyses suggest that interestingness, value-added and completeness affect cognitive and/or affective images of the destination, which also contribute to the formation of the conative image. However, interestingness and value-added have a positive influence, while completeness has a negative influence. The results of this study enhance our understanding of the role played by the quality of tourist information on Facebook.