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dc.contributor.authorBorrego Jaraba, Francisco Manuel
dc.contributor.authorCastro Garrido, María del Pilar
dc.contributor.authorCerruela García, Gonzalo
dc.contributor.authorLuque Ruiz, Irene
dc.contributor.authorGómez-Nieto, Miguel Ángel
dc.date.accessioned2017-11-06T11:20:15Z
dc.date.available2017-11-06T11:20:15Z
dc.date.issued2013
dc.identifier.urihttp://hdl.handle.net/10396/15293
dc.description.abstractBecause of the global economic turmoil, nowadays a lot of companies are adopting a “deal of the day” business model, some of them with great success. Generally, they try to attract and retain customers through discount coupons and gift cards, using, generally, traditional distribution media. This paper describes a framework, which integrates intelligent environments by using NFC, oriented to the full management of this kind of businesses. The system is responsible for diffusion, distribution, sourcing, validation, redemption and managing of vouchers, loyalty cards and all kind of mobile coupons using NFC, as well as QR codes. WingBonus can be fully adapted to the requirements of marketing campaigns, voucher providers, shop or retailer infrastructures and mobile devices and purchasing habits. Security of the voucher is granted by the system by synchronizing procedures using secure encriptation algorithms. The WingBonus website and mobile applications can be adapted to any requirement of the system actors.es_ES
dc.format.mimetypeapplication/pdfes_ES
dc.language.isoenges_ES
dc.publisherMDPIes_ES
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0/es_ES
dc.sourceSensors 13(5), 6334-6354 (2013)es_ES
dc.subjectNear field communicationes_ES
dc.subjectMobile phoneses_ES
dc.subjectVoucherses_ES
dc.subjectM-couponses_ES
dc.subjectMarketinges_ES
dc.subjectLoyalty cardses_ES
dc.titleA Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cardses_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.relation.publisherversionhttp://dx.doi.org/10.3390/s130506334es_ES
dc.relation.projectIDGobierno de España. TIN2011-24312es_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES


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