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The impact of egoistic and social-altruistic values on consumers’ intention to stay at safe hotels in the COVID-19 era: a study in Spain
dc.contributor.author | Rodríguez, Maribel | |
dc.contributor.author | Pérez Naranjo, Leonor | |
dc.contributor.author | Alonso, Mercedes | |
dc.date.accessioned | 2024-01-30T09:57:47Z | |
dc.date.available | 2024-01-30T09:57:47Z | |
dc.date.issued | 2021 | |
dc.identifier.issn | 1747-7603 | |
dc.identifier.uri | http://hdl.handle.net/10396/26820 | |
dc.description.abstract | Currently, many individuals are willing to travel depending on the safety and hygiene measures against COVID-19 that exist throughout the trip, including the hotel stay. This is an example of the COVID-19 awareness of individuals. This COVID-19 awareness forces tourism service companies to implement increased health and safety measures, and also motivates academicians and managers to improve their understanding of the customers’ safe buying behavior in a pandemic context. Egoistic and social-altruistic values are key factors in determining pro-social behaviors, such as safe buying behaviors, however, no study examines the importance of these values in influencing such behaviors. This research aims to develop and test a model to analyze the impact of egoistic and social-altruistic values on the guests’ intentions to stay at safe hotelsduring the COVID-19 pandemic, integrating Theory of Planned Behavior and Value- Belief-Norm Theory. COVID-19 concern was oriented towards value, considering egoistic and social-altruistic concerns. Data were collected from 521 potential guests residing in Spain. The findings reveal that both egoistic and social-altruistic values influence the intention. However, egoistic values have a stronger impact than social-altruistic values. | es_ES |
dc.format.mimetype | application/pdf | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Taylor & Francis | es_ES |
dc.rights | https://creativecommons.org/licenses/by-nc-nd/4.0/ | es_ES |
dc.source | Current Issues in Tourism Volume 25, Issue 24: COVID-19, pp. 3925-3932 (2022) | es_ES |
dc.subject | Theory of planned behavior | es_ES |
dc.subject | Value-belief-norm theory | es_ES |
dc.subject | Egoistic concern | es_ES |
dc.subject | Social-altruistic concern | es_ES |
dc.subject | COVID-19 | es_ES |
dc.subject | Safe hotels | es_ES |
dc.title | The impact of egoistic and social-altruistic values on consumers’ intention to stay at safe hotels in the COVID-19 era: a study in Spain | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.relation.publisherversion | https://doi.org/10.1080/13683500.2021.2008881 | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |