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dc.contributor.authorHuete-Alcocer, Nuria
dc.contributor.authorNavajas Romero, Virginia María
dc.contributor.authorHernández Rojas, Ricardo David
dc.date.accessioned2024-02-06T11:25:20Z
dc.date.available2024-02-06T11:25:20Z
dc.date.issued2022
dc.identifier.urihttp://hdl.handle.net/10396/27161
dc.description.abstractThis study examines the effects of the prevention measures taken against Coronavirus on the image, satisfaction and loyalty of tourists in world heritage cities. Data was obtained from tourists who visited Córdoba (España). Structural equation modeling (SEM) was used to verify the proposed hypothetical relationships. The results show that implementing Coronavirus prevention measures improves the visitors’ cognitive and emotional global image of the destination and influences visitor satisfaction with the visit and subsequent loyalty to the city. This work can be useful in the decision-making processes of city managers in their attempts to improve the satisfaction and loyalty of people who visit a city. The study analyzed the answers to questionnaires given to visitors at traditional restaurants in the city (hand disinfection systems, respecting the minimum distance between diners, …). This factor has not previously been studied in the scientific literature, making it an innovative line of researches_ES
dc.format.mimetypeapplication/pdfes_ES
dc.language.isoenges_ES
dc.publisherTaylor & Francises_ES
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0/es_ES
dc.sourceHuete-Alcocer ,Nuria, Navajas-Romero ,Virginia, Hernández Rojas ,Ricardo David. Analysis of the measures of COVID-19 (SARSCoV-2) in the image, satisfaction and loyalty of visitors to a world heritage city. doi: 10.1080/19407963.2022.2161553 10.1080/19407963.2022.2161553. Journal of Policy Research in Tourism, Leisure and Events 1-17. Routledgees_ES
dc.subjectCity management coronavirus loyalty world heritage cities gastronomy managementes_ES
dc.subjectCoronavirus
dc.subjectLoyalty
dc.subjectWorld heritage cities
dc.subjectGastronomy management
dc.titleAnalysis of the measures of COVID-19 (SARSCoV-2) in the image, satisfaction, and loyalty of visitors to a world heritage cityes_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.relation.publisherversionhttps://doi.org/10.1080/19407963.2022.2161553es_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES


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