| dc.contributor.author | Huete-Alcocer, Nuria | |
| dc.contributor.author | Navajas Romero, Virginia María | |
| dc.contributor.author | Hernández Rojas, Ricardo | |
| dc.contributor.author | Fruet Cardozo, J. Vicente | |
| dc.date.accessioned | 2024-02-06T11:41:22Z | |
| dc.date.available | 2024-02-06T11:41:22Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://hdl.handle.net/10396/27163 | |
| dc.description.abstract | In several cities of Spain, film festivals are regarded as prominent cultural
events. The most well-known film festivals in Spain are the Valladolid
International Film Week, San Sebastian, the Bilbao, Alcalá de Henares, Málaga,
Manresa Almería. The Almería city, located on the Mediterranean Sea, has been
striving to promote these events for a decade or so. This research aims to analyze
the characteristics of the audience attending the 8th Cinejoven Film Television
Festival and collaborate in the visibility of the event. Five hypotheses were
tested using the variables: perceived value, motivations, and satisfaction loyalty.
A sample of 207 surveys of attendees at the festival was analyzed. SmartPLS 3.2.8
software for structural equation modeling (SEM) techniques applied in this
research analysis | es_ES |
| dc.format.mimetype | application/pdf | es_ES |
| dc.language.iso | eng | es_ES |
| dc.publisher | Sage | es_ES |
| dc.rights | https://creativecommons.org/licenses/by-nc-nd/4.0/ | es_ES |
| dc.source | García-Carballo, C., Moral-Cuadra, S., Navajas-Romero, V., & Fruet-Cardozo, J. V. (2021). Loyalty, Motivation, and Satisfaction: A Quantitative Analysis of the 8th Cinejoven Festival of Almería, Spain. Media Watch, 12(2), 303-315. https://doi.org/10.15655/mw_2021_v12i2_160153 | es_ES |
| dc.subject | Almería cinema festival loyalty motivation perceived value satisfaction SEM Spain | es_ES |
| dc.subject | Cinema | |
| dc.subject | Festival | |
| dc.subject | Loyalty | |
| dc.subject | Motivation | |
| dc.subject | Perceived value | |
| dc.subject | Satisfaction | |
| dc.subject | SEM | |
| dc.subject | Spain | |
| dc.title | Loyalty, Motivation, and Satisfaction: A Quantitative Analysis of the 8th Cinejoven Festival of Almería, Spain | es_ES |
| dc.type | info:eu-repo/semantics/article | es_ES |
| dc.relation.publisherversion | https://doi.org/10.15655/mw_2021_v12i2_160153 | es_ES |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |
