Flamenco experience in Córdoba, Spain: estimating tourist profiles by multilayer perceptron's artificial neural networks

Abstract

Purpose - This research aims to demonstrate the possible link between the sociodemographic profile of visitors motivated by the visit to flamenco shows and the city of Córdoba (Spain), and the preferences and sensations regarding these experiences. Design/methodology/approach - The methodology used (multilayer perceptron) is based on the development of an artificial neural network. Findings - The results show that the variables age and educational level are determining factors in the profile of the visitor. Also, as the level of income increases, does the interest in flamenco, a fact that can be useful to determine the target audience for this type of shows. Originality - Flamenco is an art originated in the Andalusian region that arouses the interest of the visitor, due to its music, way of singing and dance. Flamenco is a popular art that excites and awakens the senses of those who attend this dance, song and guitar show. Its recognition as Intangible Heritage of Humanity by UNESCO since 2010, makes it a tourist product that motivates visitors to travel to the city of Córdoba (Spain), being also one of the flamenco’s places of origin. Córdoba includes this art in its tourist offer so that the identity of the city has two aspects: patrimonial and immaterial, among the flamenco highlighted.