ListarDepartamento de Estadística, Econometría, Investigación Operativa, Organización de Empresas y Economía Aplicada por tema "Internal marketing"
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Influence of Internal Marketing Dimensions on Organizational Commitment: An Empirical Application in Ecuadorian Co-Operativism
(SAGE, 2020)Internal marketing involves planning, implementing, and assessing strategies focused on the internal customer (employee), who, at the same time, looks to strengthen their organizational commitment. In this context, leaders ...