ListarDepartamento de Estadística, Econometría, Investigación Operativa, Organización de Empresas y Economía Aplicada por tema "Internal marketing dimensions"
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Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador
(Frontiers, 2020)Internal marketing involves the development of organizational strategies that promote the welfare of the employees who, in turn, play a transcendental role in achieving institutional goals. Ecuadoran co-operativism lacks ...