ListarDepartamento de Estadística, Econometría, Investigación Operativa, Organización de Empresas y Economía Aplicada por tema "PLS-SEM"

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    • Tourist loyalty and intangible cultural heritage: the case of Popayán, Colombia 

      González Santa Cruz, Francisco; López-Guzmán, Tomás; Pemberthy Gallo, Luz Stella; Rodríguez Gutiérrez, Pablo (Emerald Publishing, 2020)
      The purpose of this paper is to analyse the loyalty of the tourists who visit a city with an important heritage event: The Holy Week Processions in the city of Popayán (Colombia), recognised by UNESCO as Intangible Cultural ...