Listar Departamento de Informática y Análisis Numérico por autor "b8c9a407-400f-46fe-a339-56654ade86eb"
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A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards
Borrego Jaraba, Francisco Manuel; Castro Garrido, María del Pilar; Cerruela García, Gonzalo; Luque Ruiz, Irene; Gómez-Nieto, Miguel Ángel (MDPI, 2013)Because of the global economic turmoil, nowadays a lot of companies are adopting a “deal of the day” business model, some of them with great success. Generally, they try to attract and retain customers through discount ... -
An Alert System for People Monitoring Based on Multi- Agents using Maps
Castro Garrido, María del Pilar; Luque Ruiz, Irene; Gómez-Nieto, Miguel Ángel (Technische Universität Graz, 2013)This paper describes an alert system for people monitoring based on multi-agent using maps. This system monitors the users’ physical context using their mobile phone. The data acquisition is made using the available ...