Browsing Departamento de Informática y Análisis Numérico by Subject "Advertising"

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An ubiquitous and non intrusive system for pervasive advertising using NFC and geolocation technologies and air hand gestures

Borrego Jaraba, Francisco Manuel; Luque Ruiz, Irene; Gómez-Nieto, Miguel Ángel (Hindawi, 2014)

In this paper we present a pervasive proposal for advertising using mobile phones, Near Field Communication, geolocation and air hand gestures. Advertising post built by users in public/private spaces can store multiple ...