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Digital marketing and fast-food intake in the UAE: the role of firm-generated content among adult consumers
Ali-Alsaadi, Ali Ahmed; Cabeza-Ramírez, Luis Javier; Santos Roldán, Luna; Loor Zambrano, Halder Yandry (MDPI, 2023)In the contemporary digital marketing context, this study aimed to investigate the influence of firm-generated content and social media advertising on fast-food consumption patterns among the adult population. Utilizing a ...