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Studying World Heritage visitors: the case of Cuenca, Ecuador
López-Guzmán, Tomás; Pérez-Gálvez, Jesús C.; Muñoz Fernández, Guzmán Antonio; Torres León, Leonardo (Emerald, 2018)Purpose – The purpose of this paper is to explore the existing relations between three fundamental constructs (motivation and satisfaction) and the type of travellers in a World Heritage Site (WHS) tourist destination, the ...