Listar DEEIOOEEA-Artículos, capítulos... por autor "Sellers-Rubio, Ricardo"
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Aggregate consumer ratings and booking intention: the role of brand image
Casado Díaz, Ana B.; Pérez Naranjo, Leonor; Sellers-Rubio, Ricardo (Springer, 2016)The very nature of tourist services implies that consumers consider all available cues when making hotel bookings. Information obtained via the Internet is an especially important cue, and the findings of numerous studies ...