RITUREM. Vol. 05, N. 01 (2021): Envíos recientes
Mostrando ítems 11-12 de 12
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Tourism language properties determining successful marketing process
(UCOPress, 2021)The persuasive influence of tourism promotional materials is very much experienced nowadays. In order to attract the attention of viewers, marketers choose various techniques in their digital texts delivered through different ... -
Analysis of the image South Korean university students have of Barcelona before visiting
(UCOPress, 2021)The aim of this study is to determine the necessity of measuring the present image of the destinations that are important in tourism marketing and then to provide fundamental material for a marketing strategy parallel to ...