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An ubiquitous and non intrusive system for pervasive advertising using NFC and geolocation technologies and air hand gestures
(Hindawi, 2014)
In this paper we present a pervasive proposal for advertising using mobile phones, Near Field Communication,
geolocation and air hand gestures. Advertising post built by users in public/private spaces can store multiple ...
A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards
(MDPI, 2013)
Because of the global economic turmoil, nowadays a lot of companies are
adopting a “deal of the day” business model, some of them with great success. Generally,
they try to attract and retain customers through discount ...