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Digital marketing and fast-food intake in the UAE: the role of firm-generated content among adult consumers
(MDPI, 2023)
In the contemporary digital marketing context, this study aimed to investigate the influence of firm-generated content and social media advertising on fast-food consumption patterns among the adult population. Utilizing a ...
Impact of the perceived risk from Covid-19 on intention to travel
(Taylor and Francis, 2020)
The objective of this study is to analyse the impact of perceived risk on intention to travel in the Covid-19 pandemic situation. Applying the Theory of Planned Behaviour, the study addresses the modulating effects of risk ...
Effect of the implementation of CLIL and KNOWMAD competences on students' motivation in higher education
(Universidad de La Rioja, 2020)
The development of language skills in a second language as well as knowmad skills are key to the future employability of students. This research aims to analyze the impact of the introduction of a specific methodology ...
Catalogación de vídeos didácticos a partir de las inteligencias múltiples en contextos de bilingüismo educativo
(Thomson Reuters-Aranzadi, 2022)
Avances y promoción en el desarrollo turístico de Melilla
(Dykinson, 2023)